Our challenge was to create the New Year’s campaign, a peak moment for adidas Digital Sports, when millions of people set fitness goals and search for tools to start fresh.

Launched during the most hectic time of year,  Find Your Rhythm was a counter to the pressure of New Year’s resolutions, encouraging people to slow down, tune in, and move at their own pace.
Shot entirely on 35mm and 16mm motion picture, we created a raw, human series of visuals capturing our talent reconnecting with movement, made for use across in-app, CRM, user acquisition, and more.
The campaign was led by three hero films, each based on a distinct user persona, each one finding their rhythm in their own way.

Not a reset. Not a resolution. Just rhythm.

Brand: adidas
Year: 2024, Barcelona

Creative Lead: STUDIO BORG
Director: Alan Masferrer
Photographer: Tim Adorf
Director of Photography: Uri Barcelona