adidas DropSet 2 — Strength in Motion

Supporting the launch of adidas’ dedicated strength training silhouette with visuals that could cut through in a market saturated with over-stylised, posed gym content. 

The DropSet 2 shoe is built for stability, grip, and grounded power we needed to show that truth without the filter.


Made to move weight. Built to hold ground.

Creative Lead: STUDIO BORG
Photographer: Theresa kaindl
Talent: Francheska martinez