adidas Supernova Stride — SS25 Global Launch
For SS25, adidas Running was introducing its new flagship comfort shoe, the Supernova Stride, and needed to position it as the everyday runner’s go-to built for consistency, ease, and feel. The brief wasn’t just to launch a product, but part of a broader SS25 push to shift the performance narrative from pace to comfort in a category obsessed with speed.
We put real runners and real streets at the heart of the imagery, capturing the point where effort meets flow, and pace meets comfort. The visuals showed motion without strain, performance without pressure, and the kind of running people want to come back to day after day.
Supercomfort meets Supernova. Performance feels better when comfort leads.
Brand: adidas
Year: 2025, Madrid
Art Director: STUDIO BORG
Photographer: Alessandro Simonetti