STUDIO BORGBack
ADIDAS x MARVEL
Wakanda WorkoutART DIRECTION
adiClub Members Week /// Global Activation
A global celebration of community, culture, and access adiClub Members Week delivered across product, experience, and storytelling.
As part of the week, we partnered with Disney & Marvel to bring Black Panther: Wakanda Forever to life through exclusive collections and immersive moments.To mark the film’s premiere and launch the capsule collection, we created a cinematic workout experience inspired by the spirit of Wakanda, choreographed action, bold movement, and a grounded, real-world interpretation through the adidas lens.
More than a campaign,
a thank-you to the community that moves with us every day.
Brand: adidas
Year: 2022, Los Angeles
Art Direction Adidas Training: STUDIO BORG
Creative Leads: Alfons Valls & Nat Cantor
Photographer: Atiba Jefferson
DoP: Jeremiah Pitman
Production: Paige Dorian
Producers: Yuka Kambayashi + Martin Granger + Olivia Koning
Head of Brand: Mireille Lockefeer
PM: Bindu van Dreumel
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