adidas Adaptive Training Plans — Running Made Personal
During the global running boom, we developed adidas’ first adaptive training plans, if not the first in the world, that adjust in real time to each runner’s fitness level and progress. Built around guided content featuring adidas Runners coaches Pol Cejas and Kiara Mayo, the feature delivered truly personalised training to every athlete.
To support the launch, we produced a full suite of visuals for in-app, CRM, retail, .com, OOH, app store, and more. Designed to meet runners where they are, and motivate them to keep going. We created a complete content ecosystem, shot natively in English and Spanish, then localised into 10 languages. Over eight production days, we delivered more than 1,000 assets, forming the core visual library for this new product.
Every level. Every pace. Always adapting.
Shot in Marsielle, France.
Creative Direction & Art Direction: STUDIO BORG
Photographer: Daniel Blom
Producer: Abdulrahman Ahmed
Brand Designer/AD: Sean Tucker
Brand Designer: Daniel Blumauer
Brand Designer: Katrin Brandstätter
Video Editor: Hanan el Sukhon
Video Editor: Melanie Höllerbauer
Video Editor: Mariana Fabre
Post production supervision: Tiwirayi Magwenzi
PM: Carlos Matos
Copywriter: Emily Lemon
Sportscientist: Hana Medvešek, Jamie Judge, Christina Rittchen.
Producer: Abdulrahman Ahmed