STUDIO BORGBack
AdidasAdidas Runners SS25ART DIRECTION / DESIGN
The challenge was to create seasonal content for SS25 that energised the adidas Runners community worldwide, while showcasing the latest products and integrating the adidas Running app.
The brief called for imagery that felt authentic to local crews yet consistent enough to work across global channels. Shot across key cities, this imagery captures the pulse of the crew, real people, real routes, real pace. From neighbourhood runs to post-session connection, it’s about movement over medals, and unlocking communities through shared motion.
Designed to live across global and local channels including social, CRM, retail, and beyond. Every pace has a place.
Brand: adidas
Year: 2025, Barcelona Art Director: Christoffer Borggren Photographer: Alessandro Simonetti
Brand: Adidas
Photographer: Alessandro Simonetti
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