Global race event. Brand moment. Speed showcase.
Held annually at adidas Headquarters in Herzogenaurach, Road to Records celebrates the fastest athletes in the world and the innovation driving adidas Running. This is more than a race. It’s a proving ground. A stage where world records fall, next-gen product drops, and the future of fast is put on display.
Elite athletes. Real records. Broadcast globally.
The challenge was to take adidas’ elite race event, designed for world-class speed, and make it relevant and inspiring to everyday runners. We needed to celebrate the pros, capture their performances for future campaigns, and open up the experience so runners everywhere could take part through the adidas Running App.
We captured the pros in action including Tigist Assefa, Nelly Chepchirchir and many more, building a content bank of speed and intensity to fuel next year’s campaign. At the same time, we made the race globally accessible, inviting runners everywhere to chase their own personal bests.
From elite pace to everyday breakthroughs, this is Road to Records.
Speed lives here.
Art Director: STUDIO BORG
Photographer: David Powell